Cookie Policy

This Cookie Policy explains how Audience Blueprint Pte. Ltd. ("Audience Blueprint", "we", "us" or "our") uses cookies and similar technologies on audienceblueprint.pro. It should be read alongside our Privacy Policy and Terms of Service. By using our website and managing your cookie preferences through our consent banner, you acknowledge the practices described here. Audience Blueprint is a B2B audience strategy agency at our Cecil Street studio in Prudential Tower — our cookie usage supports a professional marketing website for audience programmes, segment mapping and research-led strategy services, not recruitment or employment platforms.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function properly, remember preferences and understand how visitors interact with site content. Similar technologies include local storage entries and session identifiers that serve comparable purposes.

Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a defined period or until manually deleted). Cookies set by audienceblueprint.pro are "first-party" cookies. Cookies set by third-party services embedded on our site are "third-party" cookies.

2. How we use cookies

Audience Blueprint uses cookies for the following purposes:

• Essential operation: Ensuring audienceblueprint.pro loads correctly, maintaining session integrity and supporting basic navigation between pages such as programs.php, services.php, about.php and contact.php.
• Consent management: Recording your cookie preferences so we do not repeatedly display the consent banner during your visit and across return visits within the storage period.
• Analytics (optional): Understanding aggregate site usage — such as which audience programme pages receive the most interest, how frequently the FAQ page is accessed and how visitors navigate our blueprint grid methodology content — to improve the website experience. Analytics cookies are only activated if you accept them through our cookie banner or customise preferences.

We do not use cookies for recruitment profiling, job seeker tracking, employment retargeting or candidate database building. Our cookie usage supports a B2B audience strategy agency website for professional marketing and strategy audiences evaluating segment mapping, persona architecture and targeting layer services from our Singapore B2B research agency.

3. The ab_cookie_consent cookie

When you interact with our cookie banner — accepting all cookies, rejecting optional cookies or saving customised preferences — we store your choice in a first-party cookie named ab_cookie_consent. This cookie contains a JSON-encoded record of your preferences, typically structured as:

• essential: true — always set, as essential cookies cannot be disabled.
• analytics: true/false — reflects whether you opted in to analytics cookies.
• marketing: true/false — reflects banner selection; Audience Blueprint does not currently deploy separate marketing cookies, but the preference field is stored for consistency.

The ab_cookie_consent cookie is set with a maximum age of six months (15,552,000 seconds), after which the cookie banner will reappear and you may update your preferences. It is set with path=/ and SameSite=Lax attributes. The cookie is managed by our site JavaScript (/js/main.js) and is not shared with third parties except as necessary to activate consented analytics services.

4. Cookie categories

4.1 Strictly necessary (essential) cookies

These cookies are required for the website to function and cannot be switched off through our preference centre. They include the ab_cookie_consent cookie itself (which stores your consent decision) and any session cookies needed for form security. Without these cookies, services you request — such as submitting a Blueprint enquiry, Audience programme request, Corporate strategy retainer discussion or General inquiry through our contact form — may not be available.

4.2 Analytics cookies (optional)

Analytics cookies help us understand how visitors use audienceblueprint.pro — for example, which audience diagnostic service pages receive the most interest, how frequently visitors review our segment testing methodology content or whether contact form subjects correlate with specific programme pages. Data is collected in aggregate form and is not used to identify individual visitors for unsolicited marketing outreach. Analytics cookies are disabled by default and activated only with your consent.

4.3 Marketing cookies

Audience Blueprint does not currently deploy advertising or retargeting marketing cookies on audienceblueprint.pro. We do not use cookies to serve recruitment advertisements or employment-related promotions. If this changes in the future, we will update this Cookie Policy and request renewed consent before activating any marketing cookies.

5. Managing your cookie preferences

You can manage cookies in several ways:

• Cookie banner: On your first visit to audienceblueprint.pro, a banner at the bottom of the page offers "Accept all", "Reject all" and "Customise" options. Customise opens a modal where you can enable or disable analytics cookies while essential cookies remain active.
• Browser settings: Most browsers allow you to block or delete cookies through settings or preferences menus. Blocking all cookies may affect website functionality, including form submission and consent preference storage.
• Delete ab_cookie_consent: Removing the ab_cookie_consent cookie from your browser will cause the consent banner to reappear on your next visit, allowing you to make a fresh choice.

For browser-specific guidance, consult your browser's help documentation — for example, Chrome, Firefox, Safari or Edge cookie management instructions.

6. Third-party cookies

If you consent to analytics cookies, third-party analytics providers may set their own cookies to collect usage data. Those providers process data under their own privacy policies. We select providers that offer reasonable data protection standards, but Audience Blueprint does not control third-party cookie behaviour directly. Refer to the relevant provider's documentation for details on their cookies and opt-out mechanisms.

7. Data protection and PDPA

Information collected through cookies may constitute personal data under the Personal Data Protection Act 2012 of Singapore where it can be linked to an identifiable individual — for example, through IP address combined with other identifiers. Our Privacy Policy describes how we handle such data, your rights under the PDPA and how to contact our Data Protection Officer at [email protected].

8. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in cookie technology, analytics providers or legal requirements. The "Last updated" date at the top indicates the latest revision. Material changes will be communicated through a notice on audienceblueprint.pro. Where new optional cookie categories are introduced, we will request renewed consent through the cookie banner.

9. Contact

For questions about this Cookie Policy or our use of the ab_cookie_consent cookie, contact:

Audience Blueprint Pte. Ltd.
30 Cecil Street, #19-08 Prudential Tower
Singapore 049712
UEN 203108293K
Email: [email protected]
Phone: +65 6532 4464